How I Became the Go-To Makeup Artist for Natural Beauty

Most makeup artists have a signature look. Mine just happens to be the absence of one.

I didn’t set out to become the person brides call when they want to look like themselves. It happened because every time I sat down with a client, they told me the same thing. They wanted to feel beautiful, not unrecognisable. They wanted someone who understood the panic that comes with a heavy base or a makeup with lines. They wanted to breathe.

And honestly? Same.

I love makeup, but I don’t live in it. I’m not the artist who wakes up and paints their face like it’s a daily moral obligation. I’m the one who reaches for concealer when I feel like it, not because it’s expected. So when a bride tells me she’s terrified of makeup, I don’t blink. I get it. I’ve lived that balance my whole career.

That’s why my work sits in the middle of two worlds. Clean but not clinical. Polished but not performed. Elevated but not “I don’t recognised myself.”

I learnt early on that the magic isn’t in adding more. It’s in knowing when to stop. It’s in skin that still looks like skin. The rest is all down to preference but skin is key. People come to me because they don’t want a transformation. They want recognition. They want to look back at their photos and not feel regret hiring a makeup artist.

Becoming the go-to for natural beauty wasn’t about branding or strategy. It was my stubbornness and my unwillingness to give into trends. Choosing restraint, even when full glam was having its moment. It was working with hundreds of faces and realising the same thing every time: nobody’s ever regretted looking like themselves.

So here I am, ten years in, still obsessed with the art of subtlety. Still defending freckles. Still blending until things disappear instead of appear. Still championing a makeup style that says “this is me on my best day” without shouting for attention.

If you’re a bride or someone getting married who wants to feel comfortable, recognisable and like yourself when you look back at your photos, that’s where I come in. With over 200 brides in my portfolio, understanding what you need from your makeup is always my top priority.

Natural beauty isn’t a niche. It’s a skill. And it’s one I’ve built my entire career on.

If this sounds like you, you can read more about how I work or get in touch here.

Enquire now.